Topica Loopframe_Guzzi Archive


Subject: Re: Fw: VMD 2005 Swapmeet price increase

Author: Greg Barratt

Date: Jan 4, 2005, 4:06 PM

Post ID: 1718153050



i like how they use a "breakdown" of costs to justify it. of course you
get free tickets, someone has to work the booth..i'm selling my spare
tickets this year. didn't use a single one last year.

EldoMike wrote:

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Info...
----- Original Message -----
*From:* Will Stoner <mailto:wsto-@ama-cycle.org>
*To:* MI-@CLASSICGUZZI.COM <mailto:MI-@CLASSICGUZZI.COM>
*Sent:* Tuesday, January 04, 2005 4:09 PM
*Subject:* VMD 2005 Swapmeet price increase

Dear VMD Swapmeet Vendors, We in the AMA Special Events Department
appreciate your concern regarding vendor pricing at AMA Vintage
Motorcycle Days. Normally, we refrain from discussing the internal
business policies of the AMA with our clientele, but this subject
probably warrants some additional background. The vendor price
increase has been long overdue, because for quite some time, these
spaces have been substantially under priced. And although the costs
the AMA incurs to produce Vintage Motorcycle Days (VMD) have risen
every year, we have continued to hold the line on vendor space price
increases until now. During its most recent meeting, the AMA's VMD
Committee recommended that we must more accurately price the vendor
fees, with the intention of holding the line on further cost increases
for as long as possible. Comparing VMD vendor prices to any other swap
meet is not a realistic comparison because AMA Vintage Motorcycle Days
is the largest vintage motorcycling event in North America and
arguably the largest in the world. In 2004, nearly 1,000 swapmeet
vendors attended VMD. Let's break down the vendor costs. Typical
swapmeets charge $40 to $60 per day for a 10' X 10' indoor space.
Outdoor meets may provide a larger space for the same price. The total
non member cost per day for VMD 2005 is $58.33. The member cost is
$50.00 per day The overall cost to attend and be a vendor at VMD has
been steady at $90 for the last five (5) years. That $90 fee included
weekend admission for two adults (and all children under age twelve
were and will continue to be admitted free), a 20' X 20' space, a
camping permit at that space, access to free, hot showers, and
additional overflow parking if needed. Let's break that $90 vendor
space figure down to its cost per element: Two admission passes:
$60.00 Weekend camping: 25.00 20'X20' vendor space fee: 5.00 Total:
$90.00 What this shows is that anyone attending VMD as a non-vendor
would pay $60 for two weekend passes and $25 for a camping space. If
you were attending VMD as a vendor, we have basically been giving you
your space for a total of $5.00 for the entire three day weekend,
which breaks down to only $1.67 per day! Our updated 2005 VMD vendor
cost breakdown is as follows: Two admission passes: $70.00 ($60 for
AMA member) Weekend camping: 25.00 20'X20' space vendor fee: 80.00
($65 for AMA member) Total: $175.00 As you will note, even if you are
NOT an AMA member, your $80 vendor fee is only costing you $26.67 per
day, which is still extremely reasonable. One other important fact to
note is that the purpose of AMA Vintage Motorcycle Days is to raise
operating money for the non-profit Motorcycle Hall of Fame Museum.
Most folks don't realize that over half of the Motorcycle Hall of Fame
Museum's annual income comes from VMD proceeds. Joining or renewing
your AMA membership will not only make you eligible for the VMD vendor
space (and included weekend admission) discount, but most importantly,
you will be helping to make sure that motorcycling, both modern and
vintage, will continue and grow in the United States. We hope you will
take a closer look at the overall value of AMA vintage Motorcycle Days
and join us again in 2005 and for many years to come! Sincerely, Will
Stoner Director, AMA Special Events 614-856-1900, ext. 1227
wsto-@ama-cycle.org

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